Marketing

Some Assembly Required… Maybe?: Aligning Goals by Understanding and Communicating the Problem

Lately, I have started in on the long list of house projects. Some have waited around the last three years (since I purchased my home) and others are newer. All provide a sense of accomplishment…. and a tinge of frustration. Just like any good project, eh? Misaligned and Shifting Projects Frustration during projects often does …

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Defining the Millennial

Epistemologies in the Time of Millennials I have spent most of my advanced education and career rooted in research — strategizing, building, and strengthening nonprofit projects and programming; conducting market research to best position a client’s branding; identifying a business’s true KPIs and branding through qualitative and quantitative research methods; evaluating and providing recommendations for …

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Decker Leads Partnership with Banana Republic to Illustrate Benefits of Collaboration

I woke myself upBecause we ain’t got an alarm clockDug in the dirty clothes basket,Cause ain’t nobody washed my uniformBrushed my hair and teeth in the dark,Cause the lights ain’t onEven got my baby sister readyCause my mama wasn’t home.Got us both to school on time,To eat us a good breakfast.Then when I got to …

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ReadingPals Create a Path of Hope to Thrivability

ReadingPals 2016-2017: A Path of Hope to Thrivability This week marked the kick-off of United Way of Manatee County’s ReadingPals 2016-2017 ReadingPals program. More than 120 volunteers are reading to approximately 230 pre-kindergartners now. In the past, we had approximately 60 volunteers reading to 100 students. UWMC ReadingPals will be in six different schools and …

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